Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Voice Active Listening (VAL) product. VAL is a first-of-its kind voice-search discovery tool that leverages machine learning to help brands scale and prioritize content opportunities for voice discovery. The product will premiere at this year’s 2018 ANA Masters of Marketing conference taking place in Orlando, Florida, from October 24 – 27.
Voice search and digital assistants continue to grow at exponential rates. According to Gartner, by 2020, people will have more conversations with bots than with their spouses. Consumers are increasingly utilizing digital assistants to complete tasks. A staggering 81 percent of smart speaker owners report using voice-command searches for real-time information. Marketers have yet to tap into this growing market. Digital assistants yield one response per query. Merkle has developed its proprietary VAL product to help brands win “position zero,” providing that one response to ensure discovery and engagement with consumers.
“When it comes to voice search, brands just don’t know where they stand and lack real awareness,” says Matthew Mierzejewski, senior vice president, search capability lead at Merkle. “That is why we developed our Voice Active Listening product. Because of our unique ability to combine machine learning and technology with defined SEO strategy, we are well positioned to help brands take advantage of voice search discovery.”
For brands, winning Google’s “quick answers,” or position zero, can translate into meaningful brand discovery through voice assistants and devices. VAL helps identify content gaps and discovery opportunities for brands at scale. Using its voice query engine, Merkle submits voice query inputs and analyzes voice agent responses to learn which brands appear first in a search. The data is then rated and prioritized against influencer websites and keywords, and Merkle’s team of data scientists and SEO experts works with brands to determine and prioritize content opportunities for voice discovery.
For more information or if interested in setting up a demo of the VAL product, please contact [email protected] or visit Merkle’s booth (18) at ANA Masters of Marketing October 24-27.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 6,800 employees, Merkle is headquartered in Columbia, Maryland, with 19 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.