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Merkle Sokrati launches Merkle Innovation Cloud in India

April 24, 2018
Columbia, MD

Merkle, a global data-driven performance-marketing agency from the house of Dentsu Aegis Network, launched the Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.

MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer experiences. It leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, and automated, real-time personalization in Adobe Target.

MIC 2.0 builds a powerful digital foundation. It allows testable real-time use cases that closely represent the ‘ideal’ current and future-state environments needed to create personalised and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment. This allows companies to see the prototype results of their customised integration model even before making full investment and deployment of resources. This, in turn, eliminates the risk of any form of uncertainty and change. 

Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer at Merkle Sokrati said, “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”

To demonstrate the work of Merkle’s MIC 2.0, the agency has decided to sponsor the 2018 Adobe Symposium, taking place in Mumbai on April 26.

“Please join us at the Merkle Sokrati booth at the Adobe Symposium, where we will be showcasing MIC 2.0 demos live. The demo will provide attendees with a customized Adobe Symposium experience, including recommendations on the sessions to attend, where to eat, and the event activities based on their personal profile,” Santosh said. 

For more information on MIC 2.0, contact [email protected].

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 26 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Erin Hutchinson