Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Erin Hutchinson, vice president of marketing, has been named to the Direct Marketing News Marketing Hall of Femme, Women to Watch list. Honorees represent a group of fiercely talented women who have taken risks and achieved outstanding success in their marketing careers.
Women to Watch is part of the annual Hall of Femme program which salutes the women in marketing who have demonstrated standout work and are leaders of the coming generation. Hutchinson joins the elite group of women from a diverse set of industries and companies who serve as both mentors and team leaders.
As vice president of marketing, Hutchinson leads the marketing communications and events programs as centers of excellence in pursuit of Merkle’s global initiatives. Under her leadership, her team manages the overall brand communications strategy through the delivery of events, public relations, analyst relations, marketing communications, consumer and business research.
“Erin is an inspirational leader to her team and all of her colleagues, always leading by example with a client-focused tenacity and a high motivation toward positive outcomes,” said Adam Lavelle, chief solutions officer and global CMO. “With her attitude, work ethic, and accomplishments, Erin is the epitome of a rising leader and well deserving of this industry recognition.”
Hutchinson was also recently recognized by the American Business ‘Stevie’ Awards with a Silver Stevie for the Marketing Executive of the Year category.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.