Merkle, a leading technology-enabled, data-driven performance marketing agency announces that B-to-B media and marketing agency DWA, a Merkle Company, has appointed Mollie Jolliffe as senior VP and general manager of its San Francisco office.
Jolliffe, a veteran analytics expert who has been with DWA for nearly five years, has driven data strategy and led analytics for some of the agency’s largest clients, including NetApp, Cisco, and Intel. She spearheaded the development of measurement processes that allow for the end-to-end flow of data between publishers’ and clients’ first-party systems.
Jolliffe also led the charge in moving DWA’s analytics to Datorama’s AI-powered marketing platform to provide clients with more automated data visualizations.
“Mollie brought our media, performance marketing, and analytics teams together to create a unified measurement infrastructure, showcasing the leadership we need to head up our San Francisco office,” said Roland Deal, DWA’s president, Americas. “She will help us attract the very best talent and enable us to enact true people-based marketing.”
Before joining DWA, Jolliffe was an online marketing consultant for RSO Consulting. Prior to that, she served Jellyfish Online Marketing as an account manager. She holds an MBA from the University of San Francisco and earned a bachelor’s in communications from Towson University.
“As a Merkle company, DWA has a critical opportunity to drive best practices globally by infusing data in everything we do,” said Jolliffe. “If we hire hardworking, problem-solving entrepreneurs who use data to drive ideation, then we’ll be able to extend B-to-B innovation outward, benefiting our clients and our firm.”