Merkle, a leading technology-enabled, data-driven performance marketing agency, announced another record-breaking year, with revenue exceeding $846 million, a 33-percent increase over its 2017 performance. Merkle’s growth can be attributed to both organic expansion sprouting from the introduction of new products and capabilities, the acquisition of new clients, and the development of existing client relationships, as well as several high-profile corporate acquisitions.
New Products and Capabilities
Merkle continued its development and release of new products and services aimed at addressing digital marketers biggest challenges. Products include Voice Active Listening (VAL) and an automated bidding solution for Amazon Sponsored Brand Ads.
Merkle leveraged key alliance partnerships with leading brands, including Adobe, Oracle Cloud, Google, Salesforce, and Pega, developing joint products and bolstering joint sales pipelines. A sample of 2018 developments includes:
- Launching CRM 4.0, a Salesforce Fullforce solution for the marketing and commerce industry
- Joining the Oracle Cloud Excellence Implementer (CEI) program and achieving CEI status in the Oracle Responsys Cross-Channel Orchestra
- Introducing the Merkle Innovation Cloud, powered by Adobe Experience Cloud, in Australia and Southeast Asia
Newly Appointed Executives
Executive hires in 2018 included Matt Seeley, who was appointed executive vice president of technology services, and Simon Rice, as data protection officer, to oversee the successful implementation of new products and services. Pablo Roman was named chief customer officer in Spain, to support the growth and evolution of client relationships in that market.
To add depth and scale to its people-based marketing capabilities and its global footprint, Merkle made four corporate acquisitions in 2018. Merkle acquired promotions and loyalty solution provider HelloWorld in January, followed by two Australian companies, performance media agency Columbus in March and marketing technology consultancy Amicus in August. In October, the acquisition of full-service digital agency Namics added immediate scale in Switzerland and Germany.
Merkle’s executive vision drove the company to a number of high-level award wins in 2018, including:
- Advertising Age’s Agency Report – Ranked as a Top Firm in multiple categories
- The Forrester Wave™: Customer Database and Engagement Agencies, Q2 – named a Leader
- Bing Agency Awards – Selected as the Diversity and Inclusion Champion of the Year
- American Business Awards – Won ten Stevie Awards, including the Grand Stevie for most honored Marketing Agency of the Year
- MediaPost’s Agency of the Year Awards – Chosen as Search Agency of the Year
- US Search Awards – Won Best Use of Search – Retail/eCommerce
Celebrating 30 Years
Merkle continued this momentum as it celebrated its 30th anniversary, highlighting its agency wins and the evolution of the company as the leading performance marketing agency. Over its three decades as a company, Merkle has grown from 25 to 7,000 employees and increased revenue from $2.5 million to more than $850 million. More than 30 acquisitions have enhanced the company’s capabilities and scale over the years, without derailing its deep-rooted culture that includes a focus on people and values that include teamwork, innovation, inclusion, hard work, and fun.
“As we celebrate our 30th anniversary, it is an honor to watch this team of experts evolve the company from its roots as a data processing company to the full performance marketing agency Merkle calls itself today,” said David Williams, chairman and CEO, Merkle. “2018 has been a year of tremendous growth for our agency and our people; with four acquisitions and a slate of new offerings and products, we are well-positioned to remain the leading authority on people-based marketing.”
For more information about Merkle’s services, partnerships, and upcoming initiatives; visit www.merkleinc.com.
Kite Hill PR for Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.