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Merkle Expands Global Partnership with Baidu For International Brands Advertising in China

September 11, 2019
Shanghai, China

Merkle, a leading data-driven, technology-enabled, global performance marketing agency, announced today that it has expanded the landscape of global partnership with Baidu from North America to EMEA, APAC, and South America regions. This specialization demonstrates Baidu’s recognition of Merkle’s industry-leading capabilities in advertising, as well as its overall status in people-based marketing.

With this broader global partnership with Baidu, Merkle will be appointed as a core reseller in China and Japan to provide Baidu Paid Ads services for brands. And in the near future, this partnership will be expanded to many more countries: The United Arab Emirates, Vietnam, Malaysia, Indonesia, Philippines, India, Egypt, Saudi Arabia, and Brazil. Combined with strong expertise and best practices in China, Merkle will be able to deliver unique value to its clients by achieving the best business results for their marketing strategies.

As the world’s second-largest economy, China continues to be a hot destination that attracts international businesses, particularly from emerging economies. Baidu, the dominating search engine in China, remains a preferred choice for businesses to raise their brand awareness as they look to rapidly reach out to hundreds of millions of potential customers across the country.

“We’re pleased to take our partnership with Merkle to the next level. Performance marketing in a different digital landscape is one of the top challenges to many international marketers. Merkle is a global leader of search marketing with a strong data heritage and years of proven track records for many premier brands,” said Kunii Masafumi, Head of Chinese Advertising Department, Baidu International Business Division. “We believe our alliance will bring true benefits to advertisers by building and maximizing the value of their customer portfolios.”

“Over the years, we’ve been working hand in hand with Baidu for US brands expanding their footprints in China,” said Zhengda "Z" Shen, president, Merkle Asia Pacific. “Today’s announcement is another important step forward to strengthen our collaborations. It enables us to access and serve a broader international market. We believe our assets and expertise will help create a strong competitive advantage for our clients by winning more mindshare, as well as market share, in the China market.”

“Starting a business in a foreign country can be very challenging, with all platforms in the Chinese language to initiate. Specialized resellers like Merkle have the best know-how for the local market. We can help these businesses navigate around various issues by leveraging our unique set of capabilities, including multilingual certified personnel, day-to-day follow-ups, and data analytics to ensure optimized digital marketing and maximized ROI,” added Shen.

Merkle, which started its China operation in 2010, currently runs three offices in Shanghai, Beijing, and Nanjing. In 2015, Merkle became the first and the only US-headquartered Baidu reseller. Besides paid search, Merkle also developed a performance-driven technical SEO program for the world’s leading brands, growing organic traffic in China.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network.

With 600+ employees, Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at +86 21 2030 8000 or visit www.merklechina.cn.

For more information, please contact:
Lily Li
Marketing Head of Merkle China
Email: [email protected]
Tel: +86 21 2030 8059

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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