Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced it has been named a Challenger in the Gartner Magic Quadrant for Global Marketing Agencies. The report analyzed 20 agencies based on several criteria, including marketing services, technology implementation, and data and analytics. This marks the third consecutive year that Merkle has been recognized in the Magic Quadrant report.
“We believe being named a Challenger is a testament to the effectiveness of Merkle’s unique people-based, data-driven approach,” said Erin Hutchinson, senior vice president, Merkle Americas. “We also feel having this recognition in the report showcases our ongoing commitment to targeting audiences at scale and delivering measurable business results for our clients.”
Gartner’s report is intended to act as a guide for marketing leaders seeking a global agency for strategies and solutions across the customer journey.
Gartner clients can download the full report here.
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson, 14 March 2019.
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Kite Hill PR for Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.