Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced it has been named a Challenger in the Gartner Magic Quadrant for Global Marketing Agencies. The report analyzed 20 agencies based on several criteria, including marketing services, technology implementation, and data and analytics. This marks the third consecutive year that Merkle has been recognized in the Magic Quadrant report.
“We believe being named a Challenger is a testament to the effectiveness of Merkle’s unique people-based, data-driven approach,” said Erin Hutchinson, senior vice president, Merkle Americas. “We also feel having this recognition in the report showcases our ongoing commitment to targeting audiences at scale and delivering measurable business results for our clients.”
Gartner’s report is intended to act as a guide for marketing leaders seeking a global agency for strategies and solutions across the customer journey.
Gartner clients can download the full report here.
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson, 14 March 2019.
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Kite Hill PR for Merkle