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Merkle Brings Analytics and Marketing Technology Chops to Optimize Auto Manufacturer’s Customer Journeys

February 25, 2020
Columbia, MD

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success

Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly integrating the marketing technology stack to bring the maximum value of each tool to life.

In a time where customer journeys are becoming more complex, great advancements have been made in marketing technology, allowing marketers to understand customer behaviors and preferences in real time, and use that information to activate relevant and personalized messages to customers at the 1:1 level. While the client fully understood its unique business goals and consumer engagement strategy, Merkle’s deep expertise in Salesforce Marketing Cloud combined with a data-driven mindset, enabled the auto manufacturer to engage with consumers with personalized information and content in order to meet business goals.

Through this collaboration, the auto manufacturer was able to:

  • Enhance consumer engagement efforts by expanding their target audience 10x through Marketing Cloud
  • Reduce media waste through unique audience suppression techniques
  • Drive higher click-through rates and lower cost per acquisition rates

“Merkle’s Salesforce expertise helps brands evolve consumer-led, digital-first relationships,” said Tom Miller, Senior Vice President, Alliances and Partnerships at Merkle. “The client’s successes are a testament to this collaboration, and we are excited to help more clients optimize Salesforce’s platform technology to meet business goals.”

To learn more about this story, visit this link to learn how Merkle leverages Marketing Cloud to help drive personalized customer journeys and help organizations meet their business goals, contact us here.

Salesforce, Marketing Cloud and others are among the trademarks of salesforce.com, Inc.

Contacts
Kite Hill PR for Merkle
Moira Shannon
[email protected]

About Merkle

Merkle is a leading data-driven customer experience management company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the company joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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