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Merkle Named Baidu’s International Edging Agency of 2019 for Its Outstanding Performance in Japan and the Middle East

January 7, 2020
Shanghai, China

Merkle, a leading data-driven, technology-enabled, global performance marketing agency, announced that it has been recognized as Baidu’s International Edging Agency of 2019 for its outstanding performance in Japan and the Middle East. The award was presented to Merkle at the Baidu International Ad Agencies Annual Conference recently held in Tokyo.

Baidu Japan Ad Agencies Annual Conference is an annual event hosted by Baidu to recognize outstanding agencies and release new agency-related policies for the coming year. At the conference, Merkle received Baidu’s International Edging Agency 2019 Award,  demonstrating Baidu’s recognition of Merkle’s great performance in Japan and the Middle East as a new regional agency in supporting Baidu’s international business in 2019. It also shows international advertisers’ acknowledgement of Merkle’s data-driven and technology-enabled digital marketing solutions and the outcomes brought to the businesses.

As the world’s second-largest economy, China continues to be a hot destination that attracts international businesses, particularly from emerging economies. Baidu, the dominating Chinese search engine across the world, has an extensive customer base in more than 100 countries, over 100 million daily search users, and over 200 million daily active users of mobile applications. Therefore, it remains a preferred choice for businesses to raise their brand awareness as they look to rapidly reach out to hundreds of millions of potential customers in China. In recent years, Merkle has been appointed as a core authorized reseller of Baidu in China, North America, Japan, and the Middle East to provide Baidu Paid Ads services for various international brands. Combined with strong expertise and best practices in China, Merkle is able to deliver unique value to its clients by achieving best-in-class business results for their marketing strategies.

“We are proud to be named as Baidu’s International Edging Agency for 2019. We believe this award is a strong testimony to our commitment and our great work in delivering people-based marketing solutions such as paid search and programmatic display to leading brands worldwide. Merkle’s unique approach to performance marketing is rooted in our deep heritage in data and analytics. Our application of insights gleaned from robust CRM data drives exceptional media performance and personalized experiences. We’ll continue to work closely with Baidu to increase competitive edge for international brands as they expand their footprint across China,” said Zhengda "Z" Shen, President, Merkle Asia Pacific.

Merkle started its China operation in 2010, currently running three offices in Shanghai, Beijing, and Nanjing. In 2015, Merkle became the first and the only US-headquartered Baidu reseller. In the area of search engine marketing (SEM), Merkle was recognized by Forrester Research among the top performance marketing agencies for 2018 and 2019. Merkle creatively applied the attribution model based on the principle of Markov Chain statistics into Baidu advertising platform, in order to help advertisers maximize marketing budget allocation and drive best value for businesses. In addition to paid search, Merkle also developed a performance-oriented SEO program for global companies that focuses on growing organic traffic in China.

With 600+ employees, Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at +86 21 2030 8000 or visit www.merklechina.cn.

For more information, please contact:

Lily Li
Marketing Head of Merkle China
Email: [email protected]
Tel: +86 21 2030 8059

About Merkle

Merkle is a leading data-driven customer experience management company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the company joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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