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Merkle Named a Challenger in Gartner Magic Quadrant for Global Marketing Agencies for Second Consecutive Year

March 30, 2020
Columbia, MD

Evaluation based on completeness of vision and ability to execute

Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced it has been named by Gartner as a Challenger in the March 2020 Magic Quadrant for Global Marketing Agencies. The report evaluated 18 agencies. According to the report, “we evaluate agencies for demonstrated success in digital transformation initiatives, measurement and analytics, marketing services, creative and content services, technology implementation, innovation as a service, and digital commerce capabilities.”  

Merkle’s positioning on the “ability to execute” axis within the Challengers quadrant has moved upward in this year’s report, compared to 2019.

“We consider our positioning in the Magic Quadrant for Global Marketing Agencies as validation of our mission to help customers unlock the power of information to improve their overall business performance,” said Erin Hutchinson, chief marketing officer, Merkle Americas. “To us, this recognition showcases our commitment to continually sharpening our capabilities to deliver actionable insights and best-in-class customer experiences for our clients.”

According to the report, “the push to in-house continues, but marketing leaders still rely on agencies to help execute critical marketing priorities and serve as important strategic business partners. This research helps you navigate the key players in this evolving space.”

This is the fourth consecutive year Merkle has been recognized in this Magic Quadrant report and the second consecutive year the agency has been named a Challenger.

Gartner clients can view the full report here.

Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Laurel Erickson, 30 March 2020. Prior to 2019, this report was previously titled “Magic Quadrant for Global Digital Marketing Agencies.”                                          

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Contacts
Kite Hill PR for Merkle
Moira Shannon
[email protected]

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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