Playbook discusses the importance of building brand personality and loyalty on Amazon
Merkle, a leading technology-enabled, data-driven performance marketing agency, today released its third annual Amazon Playbook. This year’s guide, titled “Elevate Your Brand on Amazon”, examines how advertisers should be taking advantage of brand personality and loyalty on Amazon. Merkle will also be hosting a webinar on Thursday, May 7 at 2 p.m. ET to discuss the findings.
The Amazon opportunity is vast with 38.7% of all eCommerce sales and its pool of over 125 million loyal Prime users. Merkle’s playbook is a resource for marketers to learn how to maximize performance on the biggest seller platform, while also building their brands. With 125 million loyal Prime users, Amazon has a vast pool of consumers to whom marketers can showcase their capabilities across the platform.
“It’s pivotal for brands to be able to tell their story across any platform,” said Todd Bowman, senior director, Amazon and eRetail at Merkle. “The key is for brands to let their personalities show through their campaigns and build brand recognition and loyalty. The personal touch is a key factor in shoppers’ decisions today, and Merkle created this playbook to help make it easier for brands and businesses to maximize opportunities within Amazon’s platform.”
With greater competition for visibility in the space, Merkle’s strategic guide lays out the importance of retailers and CPGs not only knowing how to use Amazon to sell products and generate revenue but also how to sculpt and share their brand story.
For additional information on Merkle’s Amazon and eRetail services visit here.
 “US Amazon Prime Users and Penetration Forecasts, Estimates and Historical Data.” eMarketer. Accessed March 13, 2020.
Kite Hill PR for Merkle