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Dentsu Named A Strong Performer in Commerce Services

March 31, 2021
Columbia, MD

dentsu, a leading marketing and communications network, is named a Strong Performer in The Forrester Wave™: Commerce Services, Q1 2021.

Dentsu’s commerce experience implementation services, commerce strategy services, execution roadmap and innovation strategy are all recognized by Forrester in the report. Dentsu has structured its approach around this blend of capabilities being a top factor that is needed for commerce transformation. As Forrester states in the report: “The link between strategy and execution is compressed because of the need for speed and the ability to deploy new capabilities in the cloud at a great pace. The best providers have a strong commerce strategy and design teams that work alongside implementation and change management teams to deploy robust commerce functionality that works as intended.”

“Dentsu is a good fit for a company seeking an agile partner that brings strong customer strategy, end-to-end commerce journey capabilities, and a willingness to use outcome-based commercial models,” the Forrester report states. “[Dentsu] brings its agencies together to tackle the entire commerce journey, from media buying and social selling to commerce transactions and loyalty, with a focus on B2C companies.”

Dentsu’s commerce practice scales globally and has a large presence in North America, EMEA and APAC, working with some of the largest global brands — such as Johnson & Johnson, Sony, Hershey’s and Shiseido — to engage customers across regions.

“We’re executing on our vision to make omnichannel commerce a reality across the total customer journey, with expertise grounded in customer data and identity, powered by technology, and brought to life through world-class design,” said Pete Stein, global lead for dentsu commerce and head of Merkle’s Experience & Commerce practice area. “Our rich history and unrivaled expertise in data and identity allow us to transform how brands and customers connect and transact — through personalized experiences that adapt and respond intelligently to individual needs and behaviors. Forrester’s recognition of our agility and strengths across the entire commerce journey is a positive point of validation for us.”

Launched in June 2020 by formally bringing the commerce capabilities of the former Dentsu Aegis Network brands together into the specialized practice area, dentsu commerce underpins dentsu's global network of 6,300 seasoned commerce experts across 85 worldwide markets, offering end-to-end business solutions to align with its “Total Commerce” philosophy. The practice has since been growing rapidly both in size and scale, with skills and services that align closer to the strengths of many of the leaders, despite being a relatively new player in the market under one unified force.

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. In 2016, the company joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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