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Larry Hinz Named Global Chief Financial Officer, Merkle/CXM and Global Head of M&A, dentsu International

March 29, 2021
Columbia, MD

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has named Larry Hinz as global chief financial officer, Merkle/CXM and global head of M&A for dentsu International. In this role, Hinz joins the global executive team and is responsible for commercial finance initiatives in the Americas, EMEA, and APAC for Merkle/CXM in addition to executing on dentsu’s global M&A strategy.

Hinz joined Merkle in 2017, with nearly 35 years of industry experience managing all aspects of P&L for companies headquartered across the globe with a specific focus on private equity-backed growth. During his time at Merkle, Hinz has led the company through more than 15 acquisitions, accelerated earnings, and pushed the business to become a $1billion company. He has led M&A efforts in every major global region, having been responsible for strategy development, opportunity identification, due diligence, negotiations, documentation, and transition planning and execution. In his new role, Hinz will lead the global M&A efforts for dentsu International including driving strategy development, opportunity identification, due diligence, negotiations, documentation and transition planning, and execution.

“Working with the Merkle and dentsu teams has been incredibly rewarding as we’ve continued to drive growth across the business, and I'm looking forward to accelerating this activity even further by combining the global M&A and CFO responsibilities,” said Hinz. “I’m inspired by our leadership team as well as the opportunity that Merkle has as a leader in the customer experience industry.”

“Since day one, Larry has been an extremely valuable member of the Merkle team, and I can’t think of anyone more qualified to step into this role,” said Craig Dempster, global CEO, Merkle/CXM. “He continues to push the company towards rapid growth, and truly understands the value and potential of what we have to offer to the market. Through his leadership and expertise, he will be an integral part of both Merkle and dentsu’s next chapter, and I’m very excited to see it all come to fruition.”

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. In 2016, the company joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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