CMO Blueprint Webinar Series: Part 3

Customer Experience & Communication Management

Original Presentation Date

May. 02, 2012

Key Takeaways

The third in our CMO Blueprint webinar series dedicated to 2012 Marketing Imperatives for CMOs will focus on building a brand experience that is personal and meaningful for your customers.

You will come away from this webinar with a better understanding of:

  • How to effectively create communications that deliver a consistent universal brand experience that's unique at the customer level
  • The importance of developing a strong intersection among technology, analytics, creative and media
  • How to facilitate an active, integrated experience from every aspect of interaction

This webinar has been archived and can be accessed anytime, on demand

Detailed Overview

The third webinar in the series took place on May 2. This session, entitled "Customer Experience & Communication Management," will be led by Mark Weninger, Chief Creative Officer and Agency Group leader, Merkle. The focus of this webinar will be how to make your brand experience a personal one.