Financial Services & Insurance Webinar Series, Part 1: Emerging Trends in the Digital Landscape
Presented in partnership with:
This webinar focused on the broad marketing opportunity that connected CRM presents to the financial services and insurance industries and how it's being fueled by the emerging trends in the digitization of media. It also provided context for how these new trends will change the core competencies, strategies and infrastructure required to compete in this new era.
Merkle's John Lee and Jon Kaplan, Managing Director, US Sales for Google, hosted a complimentary webinar on Thursday, November 8, 2012 focused on the "Emerging Trends in the Digital Landscape."
This webinar has been archived and can be accessed any time on demand.
Tapping the Power of Preapproved Offers in Financial Marketing
The pressures of reaching short-term marketing goals and limited budgets have kept many financial marketers from using digital prescreen approaches for prospecting. There are clear reasons why this practice can improve both marketing performance and customer experience.