Financial Services & Insurance Webinar Series, Part 1: Emerging Trends in the Digital Landscape
Presented in partnership with:
This webinar focused on the broad marketing opportunity that connected CRM presents to the financial services and insurance industries and how it's being fueled by the emerging trends in the digitization of media. It also provided context for how these new trends will change the core competencies, strategies and infrastructure required to compete in this new era.
Merkle's John Lee and Jon Kaplan, Managing Director, US Sales for Google, hosted a complimentary webinar on Thursday, November 8, 2012 focused on the "Emerging Trends in the Digital Landscape."
This webinar has been archived and can be accessed any time on demand.
Delivering the promise of 1:1 customer engagement: Closing the gap between marketing vision and execution
Changing policyholder, prospect, agent, and advisor expectations require a new way of reaching target audiences—both in terms of channels and content. As a senior marketing executive, you have already made significant investment in marketing automation and digital delivery capabilities. Optimizing these investments is essential to delivering the personalized marketing solutions and superior customer engagement outcomes necessary for success