This webinar focused on the pivotal role that technology plays in the effective execution of a solid customer strategy. Matt discussed how technology integrates information and analytics, using established currencies to create value-based interactions across all customer touchpoints.
Today’s CMO must be equal parts technologist and marketer, appreciating the marketing relevance of big data technologies, from digital execution to core marketing databases and applications. The office of the CMO becomes the liaison to drive the marketing technology roadmap in the IT organization. In this webinar, Matt discussed how this roadmap can, and must, ensure many factors, including integration of data from all touchpoints, faster access to all data, and more.