2013 Marketing Imperatives Webinar Series: Demonstrating the Business Impact
Original Presentation Date
Apr. 23, 2013
The third webinar in the series, entitled “Demonstrating the Business Impact” took place on Tuesday, April 23, 2013.
In this webinar, Merkle discussed how marketing leaders can prove the value that connected CRM brings to the organization.
Merkle thought leaders shared how demonstrating the business impact of a customer-focused approach can be achieved through a combination of integrated and aligned performance metrics and dynamic reporting that reveal successes and improvement opportunities.
Ensuring success of any connected CRM strategy requires swift but sustained proof of its value to the enterprise – and to the customer. In this webinar, the speakers dove into how this strategy & the evaluation of its progress can be carried out in a systematic, coordinated effort.