As a leader, you put a lot of effort into navigating the ever-changing market landscape. Your days are spent finding the most effective ways to engage customers and deliver brand experiences that create a competitive advantage for your organization. You need customer insights, the right technology and ultimately, an organization that is aligned around the customer. But how do you get there? What requirements are needed for a successful transformation to a customer-centric approach? And as a leader, what is your role?
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