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Reinventing Medication Adherence in the Digital Age

Original Presentation Date

Sep. 25, 2013

Key Takeaways

Merkle hosted a complimentary webinar on Wednesday, September 25, 2013 which can now be viewed on demand.

This webinar — Reinventing Medication Adherence in the Digital Age — was led by Kent Groves, PhD, VP, Client Leadership Group, Life Sciences, Merkle & Croom Lawrence, Sr. Director, Digital Innovations Group, Merkle.



Detailed Overview

This presentation focused on brand marketers delivering a meaningful improvement in patient outcomes, while leveraging traditional and evolving channels as the communication medium. The status quo is no longer acceptable, as improvement in adherence and compliance will soon to be expected under the umbrella of the Affordable Care Act, but also stand to be rewarded by ever vigilant Managed Care Organizations. Rx will be written based on what that brand can do to help the HCPs realize improved medication adherence and improved patient health, not the relationship with the rep.

Access the On Demand version of this complimentary webinar today by clicking the button below! For more information, or to set up a meeting with Kent or Croom, please contact our Events team today.