This presentation focused on brand marketers delivering a meaningful improvement in patient outcomes, while leveraging traditional and evolving channels as the communication medium. The status quo is no longer acceptable, as improvement in adherence and compliance will soon to be expected under the umbrella of the Affordable Care Act, but also stand to be rewarded by ever vigilant Managed Care Organizations. Rx will be written based on what that brand can do to help the HCPs realize improved medication adherence and improved patient health, not the relationship with the rep.
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