The Data Management Platform (DMP) space has matured rapidly, and many leaders within it have advanced their capabilities to provide broader insights and multi-touchpoint targeting. However, these advancements haven’t gone far enough yet to truly deliver on the vision of unified interactive marketing.
Webinar participants learned more about:
- The state of the DMP market
- Limitations of the DMP and the role it can play in an interactive marketing hub
- How organizations can achieve truly unified marketing
Merkle sponsored a complimentary webinar on Tuesday, December 3 that featured guest speaker Susan Bidel, Senior Analyst, Forrester Research and Matt Mobley, Merkle's Chief Marketing Technology Officer. The webinar focused on how marketers can achieve truly unified interactive marketing through technology.