Consumer Privacy in a Directly Connected World

Original Presentation Date

Jun. 25, 2014

Key Takeaways

View this webinar and you’ll gain an understanding of:

  • How we connect consumer identities across offline and online media and channels
  • How the context in which we use the associated identities can influence consumer privacy considerations
  • Why your chief privacy officer should be sitting at the table in your marketing organization

Detailed Overview

Marketers have an unprecedented ability to speak directly with specific consumers across addressable channels and media, enabling their messages to become more relevant and their efforts more financially efficient.

However, this level of direct contact can raise consumer privacy questions. In this webinar, we will discuss how these connections are made and how marketers should approach consumer privacy.