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Receive the Gift of a Record-Setting E-Commerce Holiday

Original Presentation Date

Aug. 28, 2014

Key Takeaways

In this webinar, join Ryan Gibson, RKG's EVP of Marketing Strategy, and Adam Audette, RKG's Chief Knowledge Officer, as they walk you through some essential tips for handling holiday specific challenges across paid and organic search. In this webinar, they’ll address:

  • Consumer behavior changes as they move over to gift giving mode. What changes should you consider for SEO content as well as PPC keyword and bidding strategies?
  • Promotions are always an important part of the holiday. But how do you plan for those changes in SEO? And what’s the best way to leverage PPC in the heat of the moment?
  • Holiday is no time to be advertising on products you don’t have. They’ll explain how to set your site up for successful organic traction for new or holiday-focused products and managing your PPC and PLAs for the same changing inventory.
  • Plus 3 more top challenges that are suggested by you! As you register for this webinar, we’ll ask you to submit your top challenges. Ryan and Adam will chose the top challenges to be addressed on this interactive webinar.

So make sure you take 60 minutes out of your holiday prep to get answers to your questions and make your Holiday ’14 the best yet. 

Detailed Overview

It’s getting down to crunch time. The Holiday season is almost here, and it will come and go almost as quickly as last year's. Do you have your search program in shape to sled hard and ring those bells (cash register bells, that is?)

Believe it or not, there’s still plenty of time to make positive changes in your SEO, PPC and PLA programs that will be sure to deliver you more money this short holiday season.