Merkle and guest Deanna Laufer, from Forrester Research delivered a complimentary webinar focused on the 2015 Marketing Imperatives – Mastering the Addressable Customer Experience.
Merkle and guest Deanna Laufer from Forrester Research presented a complimentary webinar focused on the 2015 Marketing Imperatives — Mastering the Addressable Customer Experience.
With the widespread adoption of addressable audience platforms, it’s easier to reach customers than it ever has been. It is now possible to directly address ideal customers in the mid-funnel and deliver a personalized experience seamlessly across channels, driving next-level performance and stronger customer relationships. Fill out the form below to access an on-demand recording of the webinar.
Please note that Forrester-prepared content was removed from the on-demand recording. For any other webinar related questions, contact our events team at [email protected].
Enable Marketing Intelligence and Operations with a Fully Integrated Technology Stack
This webinar will focus on how the combination of Merkle platforms (Rapid Audience Layer and Archie) and ActionIQ’s Customer Data Platform drive efficiencies, marketing activation and intelligence through an integrated technology stack. The integration across these platforms allows for rapid data / platform onboarding and analytical insights which will drive a quicker ROI.