Merkle and guest Deanna Laufer, from Forrester Research delivered a complimentary webinar focused on the 2015 Marketing Imperatives – Mastering the Addressable Customer Experience.
Merkle and guest Deanna Laufer from Forrester Research presented a complimentary webinar focused on the 2015 Marketing Imperatives — Mastering the Addressable Customer Experience.
With the widespread adoption of addressable audience platforms, it’s easier to reach customers than it ever has been. It is now possible to directly address ideal customers in the mid-funnel and deliver a personalized experience seamlessly across channels, driving next-level performance and stronger customer relationships. Fill out the form below to access an on-demand recording of the webinar.
Please note that Forrester-prepared content was removed from the on-demand recording. For any other webinar related questions, contact our events team at [email protected].
TJ Claridge, Senior Manager for Analytics at Merkle, and Frank Lee, Senior Director Analytics at Merkle, discuss how customer trust is a competitive advantage, how to reveal a maturity map to see where your company fits in this process, and how a team should be structured for success so that the experience is a corporate adoption and not an afterthought.
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve. In this article, Jose Cebrian will touch on the best ways to harness customer data and how to utilize that data across multiple channels, deepening the connection between marketers and customers.