Merkle and guest Deanna Laufer, from Forrester Research delivered a complimentary webinar focused on the 2015 Marketing Imperatives – Mastering the Addressable Customer Experience.
Merkle and guest Deanna Laufer from Forrester Research presented a complimentary webinar focused on the 2015 Marketing Imperatives — Mastering the Addressable Customer Experience.
With the widespread adoption of addressable audience platforms, it’s easier to reach customers than it ever has been. It is now possible to directly address ideal customers in the mid-funnel and deliver a personalized experience seamlessly across channels, driving next-level performance and stronger customer relationships. Fill out the form below to access an on-demand recording of the webinar.
Please note that Forrester-prepared content was removed from the on-demand recording. For any other webinar related questions, contact our events team at [email protected].
How Retailers Can Leverage Email for Mother’s and Father’s Day to Connect with Consumers in an Uncertain Time
This year, with COVID-19 impacting so many businesses and consumers, retailers with an online presence have a unique opportunity to connect with consumers to help fill a very real need for consumers. With these two holidays right around the corner, it’s time to tighten up your email strategy in advance of the holidays.
It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon. We'll walk you through communicating your brand personality, reinforcing your brand story through additional placements, and inspiring brand loyalty on Amazon and beyond Amazon.com.
You'll learn what brands are doing to optimize each component and how they are achieving optimal performance across all areas of their Amazon media. We'll also show you how to measure it.