Are your privacy practices putting you at risk? Listen to the on-demand version of this webinar as we discuss the current challenges, and provide best practices, that marketing organizations should consider in their information security policies as they utilize both 1st and 3rd party data to drive their customer-centric strategies.
Learn how new digital data capabilities combined with CRM data are impacting information security and privacy
Understand best practices and ideas for digital data control and policies
Gain key insights to establish the right information security policies for today’s omnichannel marketing practices
"The Business of Privacy" webinar was presented by Tony Giordano, EVP, Technology Solutions, Merkle and Fatemeh Khatibloo, Principal Analyst, Forrester Research on Tuesday, May 5th. The webinar discussed the current challenges best practices that marketing organizations should consider in their information security policies as they utilize both first- and third-party data to drive their customer-centric strategies.
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.