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The Business of Privacy

Key Takeaways

Are your privacy practices putting you at risk? Listen to the on-demand version of this webinar as we discuss the current challenges, and provide best practices, that marketing organizations should consider in their information security policies as they utilize both 1st and 3rd party data to drive their customer-centric strategies.

Viewers will:

  • Learn how new digital data capabilities combined with CRM data are impacting information security and privacy
  • Understand best practices and ideas for digital data control and policies
  • Gain key insights to establish the right information security policies for today’s omnichannel marketing practices

Detailed Overview

"The Business of Privacy" webinar was presented by Tony Giordano, EVP, Technology Solutions, Merkle and Fatemeh Khatibloo, Principal Analyst, Forrester Research on Tuesday, May 5th. The webinar discussed the current challenges best practices that marketing organizations should consider in their information security policies as they utilize both first- and third-party data to drive their customer-centric strategies.