The China Opportunity: Connecting with Chinese Consumers on Baidu, China's Largest Digital Platform

Key Takeaways

View our on-demand webinar with Baidu to:

  • Better understand the China opportunity and digital landscape
  • Learn about Baidu’s robust offering from search, social, display, and their innovative Brand Zone
  • Gain an understanding of how digital marketing in China works, from translation through reporting
  • Find out about the advantages of partnering with Merkle on your Baidu program, including real-time auction and cost-savings
  • Address most common concerns around launching in China and how Merkle solves for these issues


Detailed Overview

China is one of the world’s fastest-growing economies and with over 668 million users, is home to the largest online population. In that market, Baidu is a giant among giants – with over 80% market share and is the preferred search engine for Chinese consumers.

A successful Baidu strategy is a key component of any China marketing plan. Recently, Baidu tapped Merkle to be their first US-headquartered reseller.