The China Opportunity: Connecting with Chinese Consumers on Baidu, China's Largest Digital Platform
Presented in partnership with:
View our on-demand webinar with Baidu to:
Better understand the China opportunity and digital landscape
Learn about Baidu’s robust offering from search, social, display, and their innovative Brand Zone
Gain an understanding of how digital marketing in China works, from translation through reporting
Find out about the advantages of partnering with Merkle on your Baidu program, including real-time auction and cost-savings
Address most common concerns around launching in China and how Merkle solves for these issues
China is one of the world’s fastest-growing economies and with over 668 million users, is home to the largest online population. In that market, Baidu is a giant among giants – with over 80% market share and is the preferred search engine for Chinese consumers.
A successful Baidu strategy is a key component of any China marketing plan. Recently, Baidu tapped Merkle to be their first US-headquartered reseller.
Get your Submissions Ready! Baidu Officially Supports AMP in its Webmaster Tools
For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant.