Gerry Bavaro, SVP, Enterprise Solutions, Merkle and Ruth Kirshner, Director Advertiser Sales, Google discuss how you can capitalize on the shift from data-based to people-based marketing that's shaking up the marketing world.
- Gain a better understanding of the fundamental components required to shift your marketing from data-based to people-based.
- Learn how to rationalize the increasingly complex tech and data supply chain that powers people-based marketing.
- Identify key gaps and opportunities that exist across your organization and how Merkle can help.
Marketers must take advantage of today’s digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with advertising and content that's relevant to them as individuals.
This webinar introduces the new MerkleONE solution, which enables people-based marketing at scale across leading digital marketing ecosystems.