Baidu: Why China’s Largest Search Engine Is More Than Search
Presented in partnership with:
Learn how Baidu, China’s largest search engine, offers brands unique opportunities beyond search. Viewers can expect actionable insights on:
Premium options for building brands on Baidu
Best practices for driving performance on Brand Zone, Mini Zone and other unique Baidu offerings
Tips for maximizing SEO opportunities
Optimizing performance across Baidu’s top properties beyond search
Best practices for getting started on Baidu and strategies for launching across the Baidu portfolio
Baidu is the world’s fourth most trafficked site and the largest digital property in China. Home to 1.25 billion mobile-savvy consumers, China is an exciting, and at times challenging, market for advertisers. Join Baidu's Senior Manager, Overseas Channel, Tony Zhang and Merkle’s CMO & EVP of Global Development, George Gallate, for an informative on-demand webinar on how China’s largest search engine offers brands unique opportunities beyond search. Discover a range of highly-effective ways to connect with Chinese consumers, build brands in China and boost performance.
Digital Marketing Post-ITP: The Practitioners’ Guide
The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing principles will stay the same: putting customers first, creating meaningful interactions, and driving brand loyalty.