Join our on-demand webinar with Arif Damji from 500friends, a Merkle Company, and Chris Parker from IBM to learn about:
How to collect relevant customer information to truly understand what your customers want and target them appropriately
How to use personalization to drive response, engagement, and loyalty
Current trends in the market and how brands are winning through personalization
Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89% of CMOs expect their brand’s customer experience to differentiate them from their competition.
Using real-time data and customer understanding through your loyalty program, you’re able to deliver an experience tailored to each member. This is becoming paramount to create unique and satisfying customer experiences that drive results.
Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
The Return to Travel: Rethinking Audience Strategy in the New Norm
No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.