Join our on-demand webinar with Arif Damji from 500friends, a Merkle Company, and Chris Parker from IBM to learn about:
How to collect relevant customer information to truly understand what your customers want and target them appropriately
How to use personalization to drive response, engagement, and loyalty
Current trends in the market and how brands are winning through personalization
Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89% of CMOs expect their brand’s customer experience to differentiate them from their competition.
Using real-time data and customer understanding through your loyalty program, you’re able to deliver an experience tailored to each member. This is becoming paramount to create unique and satisfying customer experiences that drive results.
How to Be More Relevant to Your Audience with Performance Creative
Consumers are bombarded with marketing messages everywhere they turn. Find out how audience relevance can be achieved using behavioral analytics to help you deliver effective messaging to cut through the noise in today's marketplace.
Find out how an 82-year-old company that has traditionally focused on product manufacturing and innovation is transforming in to a consumer-centric organization in order to meet the ever-changing needs of modern customers.