Making the organizational transformation to a customer-centric business strategy is difficult enough without the added pressure of unfounded fears and flawed assumptions. We conducted a study which revealed several truths that seem inconsistent with commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise.
In this webinar, we review the findings which are applicable to any type of broad-scale transformation, but our focus is on the topic of customer-centric transformation, which has its own unique complexities.
It requires working across lines of business, implementing among multiple channels, mastering new and emerging technologies, and perhaps the most difficult challenge, reevaluating existing processes and organizational structure.
View the on-demand webinar today.