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Donor-Centric Fundraising

The professional fundraiser’s practical guide to the next generation of direct response giving

Key Takeaways

This webinar discusses Merkle’s donor-centric fundraising approach, provide an in-depth look at how NMSS implemented its strategy and will help attendees:

  • Understand the working definition and application of donor-centric fundraising
  • Learn the important practical lessons from National MS Society’s donor-centric program
  • Take away the five important questions to ask about donor-centric fundraising in your organization

Detailed Overview

View the on-demand webinar "Donor-Centric Fundraising: The professional fundraiser’s practical guide to the next generation of direct response giving"  presented by Jeff Patrick, Chief Strategy Officer, Vice President, Nonprofit, Merkle, Eve Smith, Strategy Director, Nonprofit, Merkle and Krista Asteriadis Byers, Associate Vice President of Development, National Multiple Sclerosis Society.

With a donor-centric fundraising strategy, Merkle helps organizations build integrated programs that focus on improving the donor experience across channels and programs while maximizing donor value.

The National Multiple Sclerosis Society’s (NMSS) donor-centric program, sponsored by the CMO/CDO, funded an organization-wide initiative to re-center around the constituent. The program exceeded goals and delivered a direct response program that grew from 1% of total giving revenue to 13%. Orchestrating an integrated, targeted, personalized fundraising program led to more relevant donor experience and higher donor affinity – a crucial goal for every giving program.