Donor strategy is the first step in developing an understanding of your donors (and prospects), and the economic value each can deliver to the organization. Successful donor strategy is rooted in world-class enterprise segmentation. Evaluating the value of each donor is an essential component of segmentation, and in turn a core driver that informs the channel mix and strategy, offers, and more.
View this on-demand webinar to better understand:
- How a good segmentation plan sets the strategy, priorities, and investments associated with your donor base, separating the good donors from the unprofitable ones.
- Advanced analytics and its application into real world practice and driving donor strategy