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Local Search: SEO and Paid Pillars that Drive Visibility

Original Presentation Date

Sep. 20, 2016

Key Takeaways

Join Merkle for this engaging webinar on local digital strategies and come away with actionable outcomes, including:

  • How local SEO works together with overall strategy instead of a tactical afterthought
  • Learn how to capitalize on paid local opportunities in search
  • What you can do on-site to drive search visibility and in-store traffic
  • Understand how to get the most of Local Inventory Ads for retailers
  • How to deal with location updates and submissions (for example, Google My Business, Bing Places, MozLocal Listings)
  • What other local platforms are on the rise and need to be considered for local visibility
  • How to ensure location detail accuracy and discover duplicate listings
  • Learn more about how to successfully use Google Sponsored Pins

Detailed Overview

Do you know what it takes to have a well-rounded online local presence? What else should you do other than Google My Business and basic paid search?