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Measuring B2B Marketing Performance: Using Software and Smarts to Deliver Marketing ROI

Original Presentation Date

Sep. 29, 2016

Key Takeaways

Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. Listen in as one of our experts, Adam Mincham, shares his expertise on the deployment of marketing technologies.

Takeaways will include:

  • Where traditional approaches to marketing technology fall short in 2016
  • How to pair solutions with today’s complex B-to-B challenges
  • How to break down data silos for a consolidated measurement approach

View the Webinar on Hive9

Presenters

Detailed Overview

Merkle helps brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. When it comes the deployment of marketing technologies, Adam Mincham, VP and Client Partner at Merkle, and his team are often relied upon for their expertise.
 
In this webinar, you’ll learn how Merkle designs solutions to provide real-time performance data, so marketing leaders can make better, revenue-driven decisions. He’ll be joined by Darin Hicks of Hive9, who will cover how marketing planning, budgeting, and measurement solutions can help connect marketing activities to strategic goals. The discussion will also cover how Merkle uses the careful selection of strategic programs and technologies, including Hive9 for marketing performance, to provide their client with robust and sustained marketing intelligence.