The evolution of traditional direct marketing to today’s data-driven people-based marketing methodology.
Enabling people-based marketing through technology, data, analytics, and integrated workflows needed to manage interactions and enable the customer experience.
Activating people-based marketing strategies by using data and insights to understand audiences, develop creative, and conduct media planning to deliver personalized optimized experiences to each customer.
Today, marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with relevant content—across media, channels, and devices—that’s personalized to them as individuals. People-based marketing creates an enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience. The downside? It’s extremely difficult to implement.
Delivering the promise of 1:1 customer engagement: Closing the gap between marketing vision and execution
Changing policyholder, prospect, agent, and advisor expectations require a new way of reaching target audiences—both in terms of channels and content. As a senior marketing executive, you have already made significant investment in marketing automation and digital delivery capabilities. Optimizing these investments is essential to delivering the personalized marketing solutions and superior customer engagement outcomes necessary for success