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Powering People-Based Marketing for Insurance

Original Presentation Date

Nov 09, 2016

Key Takeaways

View this webinar to learn about:

  • The evolution of traditional direct marketing to today’s data-driven people-based marketing methodology.
  • Enabling people-based marketing through technology, data, analytics, and integrated workflows needed to manage interactions and enable the customer experience.
  • Activating people-based marketing strategies by using data and insights to understand audiences, develop creative, and conduct media planning to deliver personalized optimized experiences to each customer.

Detailed Overview

Today, marketers must take advantage of digital marketing opportunities that are increasingly data-driven, programmatic, and addressable. This can only be achieved by understanding and reaching actual people with relevant content—across media, channels, and devices—that’s personalized to them as individuals. People-based marketing creates an enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience. The downside? It’s extremely difficult to implement.


David Magrini

Senior Vice President, General Manager Merkle Health

In Our Company