In today’s digital world, it’s increasingly important to be real and human with your customers and prospects. This means listening carefully to what your audience has to say and then responding thoughtfully. For the conversation to be successful, you need to deliver relevant messages in real-time.
This kind of personalized, real-time communication requires training, practice, and maybe even some company restructuring. This free webinar hosted by Adobe and Merkle explores best practices to keep in mind on your road to real-time personalization.
Delivering the promise of 1:1 customer engagement: Closing the gap between marketing vision and execution
Changing policyholder, prospect, agent, and advisor expectations require a new way of reaching target audiences—both in terms of channels and content. As a senior marketing executive, you have already made significant investment in marketing automation and digital delivery capabilities. Optimizing these investments is essential to delivering the personalized marketing solutions and superior customer engagement outcomes necessary for success