USAA Social Marketing

A disciplined approach to the rapidly evolving people-based marketing opportunity

Key Takeaways

USAA and Merkle have partnered on a disciplined approach to activate people-based marketing in Social, achieving measurable best in class results such as those featured in a Facebook case study for USAA’s #ThoseWhoDared Veterans Day campaign. View the on-demand webinar to learn how.

Presenters

Detailed Overview

Social marketing can deliver business outcomes throughout the funnel, but harnessing the value potential of such an innovative space has many challenges. USAA and Merkle have partnered on a disciplined approach to activate people-based marketing in Social, achieving measurable best in class results such as those featured in a Facebook case study for USAA’s #ThoseWhoDared Veterans Day campaign. View the on-demand webinar to learn how.