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2017 Digital Bowl Webinar

Original Presentation Date

Feb. 07, 2017

Key Takeaways

Walk away with:

  • Actionable insights into how to use digital marketing to support initiatives
  • Knowledge about how different brands supported their Super Bowl ad campaigns across digital channels
  • Understanding about how to maximize your investment, with specific examples from different channels

Presenters

Detailed Overview

In Merkle’s annual Digital Bowl Report, we evaluated how well advertisers supported their Super Bowl ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.

In this webinar, we review how well the 2017 advertisers used digital to maximize their investment. We’ll highlight specific cases from each channel, providing you with real examples of how brands have best leveraged digital marketing.

Beyond the Super Bowl, attendees will walk away with actionable insights into how to use digital to support their marketing initiatives.