2017 Marketing Imperatives Webinar Series: Imperative #1 - Make Your Advertising More Addressable
Original Presentation Date
May. 31, 2017
Even at the top of the funnel, addressable advertising through media such as email, display, search, direct mail, TV, and print, has become the entrée into a full-funnel people-based marketing approach, driven by a common data thread and overarching customer strategy.
Creating outbound media campaigns that capitalize on individual addressable at scale.
Benchmark results from Merkle’s People-based Marketing assessment.