Leveraging the latest installment of Merkle’s annual thought leadership series, 2017 Marketing Imperatives: The Activation of People-based Marketing, webinar attendees will learn how to:
Make advertising more addressable by creating outbound media campaigns that capitalize on individual addressable at scale.
Make experiences more personal by managing inbound channel interactions in a way that is personally meaningful to the customer.
Manage customer relationships over time by linking inbound and outbound customer experiences over time to optimize relationships and overall business objectives.
Today, we are moving toward true people-based marketing, innovating and creating more intimate moments with customers. But we find ourselves burdened by increasingly fragmented marketing landscapes filled with platforms that don’t talk to each other, programs that overlap or compete with one another, and metrics that fail to help us identify competitive advantages or overall customer and business value.
Technology is giving modern marketers the ability to put into practice what direct marketers have done for years – marketing to unique individuals. We can now create more meaningful moments than ever, across every channel, every device, at any point in time – all uniquely designed for a specific, real person. This leaves many marketers asking an awkward question: “how do I do it?” The good news is there is an answer.
Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.
The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology
Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology.
Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.