The Baidu Playbook Webinar: Dos & Don’ts for Digital Advertising in China

Original Presentation Date

Sep. 26, 2017

Key Takeaways

In this on-demand webinar, you’ll learn what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched, and scaled, their programs.

  • Learn about the China digital media landscape, and what channels will best fit your needs, from Baidu to WeChat
  • Must-do strategies to set you up for success
  • Common mistakes and how to avoid them


Detailed Overview

While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity.