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While ripe with opportunity, it’s no secret that China can be a complex and challenging market for digital marketers. Concerns around translation, transparency and different technology can be overwhelming. But marketers can’t afford to let the complexity hold them back from the potential opportunity.

This guide will show you what it takes to successfully launch your digital media program in China, common pitfalls to avoid as well as how other marketers have successfully launched and scaled their programs.

Hi, I’m Dalton Dorné, VP of Marketing here at Merkle. Today we’re going to talk about how advertisers can navigate China’s digital ecosystem, and ultimately, build their brand in China.

We all know that China is one of the world’s most exciting markets, and it’s no secret the opportunity for marketers is huge.