This webinar will teach you how to drive better media performance by improving post-click, connected experiences across channels and devices. In addition, you’ll gain practical yet immediately impactful tips using Google platforms as well as recommendations for your cross-platform strategic roadmap. This webinar will be of interest to anyone trying to optimize their digital media within customer journeys.
Specific areas of focus include:
- Developing high-fidelity audience profiles and deep audience insights
- Moving from campaign management to interaction management
- Identifying high-priority experiences that drive business outcomes
- Activating real-time, personal experiences
- Measuring program-level business impact
The best customer experiences drive consumer preference, and that preference helps you achieve business outcomes at every stage of the customer journey.