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Begin Optimizing your Digital Customer Journeys Today

Key Takeaways

This webinar will teach you how to drive better media performance by improving post-click, connected experiences across channels and devices. In addition, you’ll gain practical yet immediately impactful tips using Google platforms as well as recommendations for your cross-platform strategic roadmap. This webinar will be of interest to anyone trying to optimize their digital media within customer journeys.

Specific areas of focus include:

  1. Developing high-fidelity audience profiles and deep audience insights
  2. Moving from campaign management to interaction management
  3. Identifying high-priority experiences that drive business outcomes
  4. Activating real-time, personal experiences
  5. Measuring program-level business impact

Detailed Overview

The best customer experiences drive consumer preference, and that preference helps you achieve business outcomes at every stage of the customer journey.

Google Analytics Certified Partner

Doubleclick Certified Marketing Partner

Presenters