Begin Optimizing your Digital Customer Journeys Today
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This webinar will teach you how to drive better media performance by improving post-click, connected experiences across channels and devices. In addition, you’ll gain practical yet immediately impactful tips using Google platforms as well as recommendations for your cross-platform strategic roadmap. This webinar will be of interest to anyone trying to optimize their digital media within customer journeys.
Specific areas of focus include:
Developing high-fidelity audience profiles and deep audience insights
Moving from campaign management to interaction management
Identifying high-priority experiences that drive business outcomes
Activating real-time, personal experiences
Measuring program-level business impact
The best customer experiences drive consumer preference, and that preference helps you achieve business outcomes at every stage of the customer journey.