Choosing the Right Cross Channel Attribution for Your Nonprofit
Original Presentation Date
Jun. 28, 2017
Whether you are new to the world of attribution or a seasoned veteran, you will walk away with critical insights to determine if your measurement strategy is on target.
Defining the four phases of attribution
Identifying which phase is right for your organization
Recognising potential pitfalls in the transition between phases
Most organizations spend considerable time and energy to answer one fundamental question: Am I spending my resources effectively? The complexity of our omni-channel, multi-device world makes the answer to this question more challenging than ever before.