Choosing the Right Cross Channel Attribution for Your Nonprofit

Original Presentation Date

Jun. 28, 2017

Key Takeaways

Whether you are new to the world of attribution or a seasoned veteran, you will walk away with critical insights to determine if your measurement strategy is on target.

Learn about:

  1. Defining the four phases of attribution
  2. Identifying which phase is right for your organization
  3. Recognising potential pitfalls in the transition between phases


Detailed Overview

Most organizations spend considerable time and energy to answer one fundamental question: Am I spending my resources effectively?  The complexity of our omni-channel, multi-device world makes the answer to this question more challenging than ever before.