Choosing the Right Cross Channel Attribution for Your Nonprofit
Original Presentation Date
Jun. 28, 2017
Whether you are new to the world of attribution or a seasoned veteran, you will walk away with critical insights to determine if your measurement strategy is on target.
Defining the four phases of attribution
Identifying which phase is right for your organization
Recognising potential pitfalls in the transition between phases
Most organizations spend considerable time and energy to answer one fundamental question: Am I spending my resources effectively? The complexity of our omni-channel, multi-device world makes the answer to this question more challenging than ever before.
The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster. Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve.
This year’s report is compiled from a survey of 1,500 consumers between the ages of 18 and 65. Aside from the free products and discounts that continue to be the primary driver for program engagement, consumers want loyalty programs to know them, engage them, and value them.