Listen as our speakers discuss how Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences.
Viewers of this recorded webinar will hear:
- Industry and consumer trends creating the need for immediate action
- Analytic, technical, and engagement core competencies required to compete in today’s digital world
- How Citizens Bank leveraged and expanded existing assets to interact with and acquire customers, including actual results
- Actionable tips for bank marketers to refine their digital marketing program
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.