Citizens Bank Case Study: Moving from One-to-Many to One-to-One Customer Experiences
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Listen as our speakers discuss how Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences.
Viewers of this recorded webinar will hear:
Industry and consumer trends creating the need for immediate action
Analytic, technical, and engagement core competencies required to compete in today’s digital world
How Citizens Bank leveraged and expanded existing assets to interact with and acquire customers, including actual results
Actionable tips for bank marketers to refine their digital marketing program
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.
Tapping the Power of Preapproved Offers in Financial Marketing
The pressures of reaching short-term marketing goals and limited budgets have kept many financial marketers from using digital prescreen approaches for prospecting. There are clear reasons why this practice can improve both marketing performance and customer experience.