Citizens Bank Case Study: Moving from One-to-Many to One-to-One Customer Experiences

Key Takeaways

Listen as our speakers discuss how Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences.

Viewers of this recorded webinar will hear:

  • Industry and consumer trends creating the need for immediate action
  • Analytic, technical, and engagement core competencies required to compete in today’s digital world
  • How Citizens Bank leveraged and expanded existing assets to interact with and acquire customers, including actual results
  • Actionable tips for bank marketers to refine their digital marketing program


Detailed Overview

Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers.  A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.