Merkle employed a Neuroanalytics approach that studied the psychological motivations of Exclusive Resorts' customer base. The findings helped isolate the real reason people wanted to take a luxury family vacation: spending time with their children and finding opportunities to shape their worldview.
These findings drove a new brand strategy that is differentiated in the marketplace and, most importantly, engages their customers on an emotional and motivational level.
Learn a new approach to discover what matters to your customers and how you can turn that insight into an actionable brand strategy.
- How to make a more impactful customer strategy by starting with customers
- How to use data to optimize creative decisions
- Why emotion and motivation will always drive customer decisions over logic