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Embracing the Next Generation of Fundraising

Insights from the Digital Roundup - Merkle Nonprofit 2017 Online Fundraising Benchmark Report

Key Takeaways

Join us for an insightful look at the just-released results of the Digital Roundup: 2017 Merkle Nonprofit Online Fundraising Benchmark Report. 

  • Learn what is driving success for online fundraising today, and for the next generation of innovative fundraising programs
  • Use report benchmarks to assess and  grow your online fundraising program
  • Learn how USO prioritizes and focuses their online fundraising strategy to better align with their donors and grow their program

Detailed Overview

Unique to the Merkle report is a first look into nonprofit spending and performance around digital advertising, mobile apps, online and offline integration, along with updates on the traditional email, website and total online giving. Learn from USO, the leading charity serving men and women in the US military and their families, about how they are adapting their online fundraising to capitalize on these emerging trends.

Presenters