Evolving Trends in Addressability from Cookie to People-Based Marketing
Original Presentation Date
Mar. 15, 2017
Join Gil Biegacz to:
Understand the differences between cookie-based and people-based approaches to digital marketing
Target high value customers in addressable platforms such as Facebook, Google and others
Regulatory challenges using PII data
This on-demand webinar is a recorded presentation from Merkle's 2016 Financial Services Exchange. The Financial Services Exchange is an intimate forum where leaders of the best financial services and insurance brands can gain perspective from each other in the areas of performance marketing and CRM. The 2017 Financial Services Exchange will take place September 14-15 in Newport, Rhode Island at Hotel Viking Newport.