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Evolving Trends in Addressability from Cookie to People-Based Marketing

Original Presentation Date

Mar. 15, 2017

Key Takeaways

Join Gil Biegacz to:

  • Understand the differences between cookie-based and people-based approaches to digital marketing 
  • Target high value customers in addressable platforms such as Facebook, Google and others
  • Regulatory challenges using PII data 

This on-demand webinar is a recorded presentation from Merkle's 2016 Financial Services Exchange. The Financial Services Exchange is an intimate forum where leaders of the best financial services and insurance brands can gain perspective from each other in the areas of performance marketing and CRM. The 2017 Financial Services Exchange will take place September 14-15 in Newport, Rhode Island at Hotel Viking Newport. 

Detailed Overview

Learn how financial services marketers are driving incremental ROI by using new approaches in addressability to target known and unknown consumers across the digital landscape