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The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands

Original Presentation Date

Apr. 19, 2017

Key Takeaways

In today's retail and brand landscape, resetting loyalty is no longer a ‘nice-to-have’, but a ‘need-to-have’.

  1. Examine why the loyalty program is the leading indicator of brand and retailer engagement.
  2. Understand how this reset should be executed


Detailed Overview

The Great Loyalty Reset report looks at retail and CPG loyalty programs through a new lens and with new recommendations for loyalty program managers as they navigate a constantly evolving marketplace and a global pool of consumers whose shopping behaviors can be unpredictable. The report claims that a reset is critical for brands that do not currently have the ability to gather, analyze and leverage customer data, and urges the loyalty industry to re-examine the current state of program effectiveness across a variety of parameters.

Unless existing gaps and disconnects are addressed now, they will continue to widen until many programs become irrelevant or are upstaged by smarter programs whose propositions better serve and connect with consumers’ needs.