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How to Measure and Optimize Customer Experience and Marketing

Original Presentation Date

Mar. 27, 2017

Key Takeaways

Join Peter Vandre to gain: 

  • Clear understanding of current measurement and optimization challenges  
  • The building blocks for a robust measurement and optimization system 
  • Practical approaches to addressing challenges  
  • Building a measurement and optimization roadmap

This on-demand webinar is a recorded presentation from Merkle's 2016 Financial Services Exchange. The Financial Services Exchange is an intimate forum where leaders of the best financial services and insurance brands can gain perspective from each other in the areas of performance marketing and CRM. The 2017 Financial Services Exchange will take place September 14-15 in Newport, Rhode Island at Hotel Viking Newport. 

Detailed Overview

Today measurement and optimization of marketing initiatives are more challenging than ever.

Marketing media and channels are fragmenting, marketing decisions are deployed in real time, and data is often incomplete.

We discuss methods and best practices to overcome these challenges and to practically build toward a nimble and sustainable measurement and optimization system.