Marketers spend millions of dollars on cloud marketing tools, only for the data to live in silos and in separate organizations. Additionally, many marketing clouds have a concept of a unified single ID, but organizations may not be optimizing it to its fullest potential. As a result, they are experiencing a disconnected digital view of their customers, and are not vertically integrating their data between offline and online channels.
Join Laura Chase, Senior Manager Optimization Operations, at T-Mobile, Michael Watts, Director of Experience Analytics at Merkle, and Eric Matisoff, Data Science & Analytics Evangelist at Adobe to learn how T-Mobile is unifying their digital marketing cloud ID, leveraging the Adobe Marketing Cloud Device Co-op, and solving for organizational challenges when using marketing cloud technologies across the organization. This webinar will interest anyone who has implemented a cloud solution, like Adobe Experience Cloud, and trying to transform their digital marketing into a cohesive story that allows the brand to communicate effectively with each person, across all devices.